An empathy map is a visualisation tool used by designers to depict and summarise what they know about a user (or group of users). It consists of four quadrants: “Says”, “Thinks”, “Does” and “Feels” which capture notes on what the user has said (for e.g. during an interview), what they think about a product or experience, the actions they take in a given context and how they feel during the process. As the name suggests, an empathy map helps you to build empathy for your end users.
Back to Glossary Index Page
Comments are closed.