Analytics & Metrics

A/B testing is a method of comparing two versions of a webpage or app to determine which one performs better based on user interactions.

Abandonment refers to the act of a user leaving a process or task incomplete, often seen in the context of online shopping carts or forms.

Activation refers to the process of engaging users in a way that they derive value from a product, leading to meaningful interactions and usage.

Activation Rate is a key performance metric that measures the percentage of users who take a specific desired action within a product or service after their initial engagement.

Active users are individuals who engage with a product or service within a specific timeframe, often used to measure user engagement and retention.

Analytics refers to the systematic computational analysis of data to understand user behavior, measure performance, and inform design decisions in user experience (UX).

Availability refers to the degree to which a product or service is operational and accessible to users, impacting usability and overall user experience.

A baseline in UX analytics refers to a reference point used to measure performance by providing a standard against which changes can be assessed.

Behavioral Analytics involves the collection, analysis, and interpretation of user behavior data to enhance user experience and inform design decisions.

A benchmark is a standard or point of reference used to measure and compare performance metrics in UX design and analytics.

Customer Acquisition Cost (CAC) refers to the total cost associated with acquiring a new customer, encompassing all marketing and sales expenses.

Checkout Completion Rate is the percentage of users who successfully complete a purchase after initiating the checkout process, reflecting the effectiveness of the e-commerce experience.

Churn refers to the rate at which customers stop using a product or service, often expressed as a percentage over a specific time frame.

Customer Lifetime Value (CLV) is a metric that estimates the total revenue a business can expect from a single customer account throughout the entirety of their relationship.

A cohort is a group of users who share common characteristics or experiences within a defined time period, used for analysis in UX and product metrics.

Completion Rate measures the percentage of users who successfully complete a specified task or goal within a digital product.

Conversion refers to the process of turning a visitor into a customer or achieving a desired action on a website or application.

In UX analytics, a 'Crash' refers to an unexpected termination of an application, leading to a loss of user session and data.

Crash Rate refers to the frequency at which an application or system fails or crashes, typically expressed as a percentage of total user sessions.

Customer Acquisition Cost (CAC) refers to the total cost associated with acquiring a new customer, including marketing, sales, and any other related expenses.

Customer Lifetime Value (CLV) is the total revenue a business can expect from a single customer account throughout their relationship.

CWV, or Core Web Vitals, are a set of metrics that measure the user experience of web pages, focusing on loading, interactivity, and visual stability.

Daily Active Users (DAU) measures the number of unique users who engage with a product or service each day, serving as a vital metric for user engagement.

DAU, or Daily Active Users, refers to the number of unique users who engage with a product or service on a daily basis, providing insights into user engagement and retention.