Research & Discovery

Research and Discovery in UX and product design focuses on understanding user needs, behaviors, and motivations. This category includes essential methods such as user interviews, surveys, usability testing, and contextual inquiry. These techniques help practitioners gather insights that inform design decisions and improve user experiences. By analyzing data and feedback, designers can pinpoint pain points and identify opportunities for enhancement. Key concepts in this area include frameworks like personas, user journey mapping, and competitive analysis. These tools are vital for developing user-centered products that meet real user requirements. Research and Discovery serves as the foundation for effective design, ensuring that products align with user expectations and deliver meaningful experiences. Users can expect to find terms related to these practices, aiding both beginners and experienced practitioners in navigating the complexities of UX design.