Research Methods

Alpha Testing is an early phase of software testing where a product is tested internally by the development team to identify bugs before it is released to external testers.

Coffee Shop Testing is an informal usability testing method where participants are observed interacting with a product in a casual, public setting, such as a coffee shop.

Concept testing is a research method used to evaluate new ideas, products, or features by gathering feedback from target users before development.

Desirability Testing is a UX research method that assesses how much users want a product, feature, or design based on emotional and aesthetic responses.

Hallway testing is an informal user testing method where participants are recruited from nearby locations to provide quick feedback on a product or prototype.

Preference testing is a user research method that evaluates user preferences between multiple design options or product features.

A Usability Lab is a specialized environment designed for conducting user testing and research to evaluate the usability of products and interfaces.

User testing is a research method that involves evaluating a product or service by testing it with real users to gather feedback and insights.