User Research

An Affinity Diagram is a visual tool used to organize ideas and data by grouping related concepts, helping teams identify patterns and insights during the user research process.

Affinity Mapping is a collaborative technique used in UX research to organize and prioritize ideas, insights, or data by grouping them based on shared themes or similarities.

Ethnographic Research is a qualitative research method that involves immersive observation and interviews to understand user behaviors and experiences in their natural environments.

Experience Mapping is a visual representation of the user's journey, detailing their interactions and perceptions with a product or service across various touchpoints.

A field study is a user research method that involves observing users in their natural environment to gather insights about their behaviors, needs, and interactions with products or services.

A focus group is a qualitative research method used to gather feedback and insights from a diverse group of participants about a specific topic, product, or service.

Jobs to be Done (JTBD) is a framework that focuses on understanding users' goals and the tasks they aim to complete when interacting with a product or service.

JTBD (Jobs To Be Done) is a framework that helps identify customer needs by focusing on the tasks that users aim to accomplish with a product or service.

A proto-persona is a simplified, preliminary version of a user persona created based on assumptions and limited data to guide early design decisions.

A questionnaire is a research tool consisting of a series of questions designed to gather information from respondents, crucial for understanding user needs and preferences.

A stakeholder interview is a qualitative research method used to gather insights from individuals who have a vested interest in a project, such as clients, team members, or end-users.

Task analysis is a research technique used in UX design to understand how users complete tasks, identifying their goals, needs, and behaviors.

User interviews are qualitative research methods used to gather insights directly from users about their experiences, needs, and motivations.

User Journey Mapping is a visual representation of the user's experience with a product or service, detailing their interactions and emotions throughout the process.

User personas are fictional characters created based on user research to represent different user types that might use a product, service, or system.