Coming Soon Page
Definition
A Coming Soon Page serves as a placeholder for a website or product that is under development. It informs visitors that something new is on the way, while also providing an opportunity to gather email addresses or generate buzz through social media. These pages often feature minimal content, emphasizing a clean design to capture attention.
In the context of user experience (UX), a well-designed Coming Soon Page can enhance user engagement and anticipation. By offering a glimpse of what’s to come, businesses can create excitement and encourage users to return once the full site is launched. Additionally, these pages can be used strategically in marketing campaigns to build a list of interested potential customers.
Key elements of an effective Coming Soon Page include a clear message, a visually appealing design, and a call-to-action (CTA) for users to sign up for updates. This page type often includes a countdown timer, social media links, and branding elements to reinforce the company's identity.
Expanded Definition
The concept of a Coming Soon Page has evolved with the growth of digital marketing and website development. Historically, these pages have been used to create anticipation around new product launches, website redesigns, or service offerings. As competition increases, businesses leverage Coming Soon Pages not just to inform users but also to enhance their marketing strategies through lead generation and brand awareness.
Beyond just a notification tool, these pages can integrate functionalities such as email sign-up forms or social sharing buttons, allowing businesses to cultivate a community of interested users. This interaction can be crucial in shaping the initial audience for the full launch, making it an essential part of the pre-launch phase.
Key Activities
Designing the visual layout of the Coming Soon Page.
Creating compelling copy that communicates the brand message.
Integrating sign-up forms for email collection.
Implementing tracking tools to measure user engagement.
Promoting the page on social media and other channels.
Benefits
Builds anticipation and excitement around upcoming launches.
Facilitates lead generation by collecting user emails.
Improves brand visibility and awareness through pre-launch marketing.
Enhances user engagement with a clear call-to-action.
Provides an opportunity to gather feedback before full launch.
Example
A technology startup launching a new app might use a Coming Soon Page to announce its arrival. The page could feature a sleek design with a countdown timer, a brief description of the app's features, and a sign-up form for users to receive updates. By sharing this page on social media and encouraging users to sign up, the startup can build an initial user base even before the app is available.
Use Cases
Launching a new product or service.
Redesigning an existing website or platform.
Running a marketing campaign for a special event or offer.
Testing user interest in new ideas or concepts.
Building an email list for future marketing efforts.
Challenges & Limitations
Risk of user disengagement if the launch is delayed.
Overpromising features or timelines that may not be met.
Potential for high bounce rates if the page lacks engaging content.
Requires ongoing updates to maintain user interest.
Tools & Methods
Website builders (e.g., Wix, Squarespace).
Email marketing platforms (e.g., Mailchimp, ConvertKit).
Analytics tools (e.g., Google Analytics).
Design software (e.g., Adobe XD, Figma).
Countdown timer plugins or scripts.
How to Cite "Coming Soon Page" - APA, MLA, and Chicago Citation Formats
UX Glossary. (2025, February 11, 2026). Coming Soon Page. UX Glossary. https://www.uxglossary.com/glossary/coming-soon-page
Note: Access date is automatically set to today. Update if needed when using the citation.