Link
Definition
A link, in the context of user experience (UX) design, refers to an interactive element that facilitates navigation between different areas of content or web pages. Typically represented by underlined text or buttons, links are crucial for guiding users through a digital environment, enabling them to access relevant information efficiently.
Links serve as a primary means of interaction within websites and applications, allowing users to explore content without unnecessary complexity. They can point to internal resources (like different sections of the same site) or external sites, enhancing the user's journey by providing additional context or resources.
In UX design, the effectiveness of links is influenced by their visibility, labeling, and placement. Well-designed links should be easily identifiable, intuitive, and provide clear feedback to users upon interaction. This ensures that users can navigate seamlessly, minimizing frustration and enhancing their overall experience.
Expanded Definition
The concept of links has its roots in hypertext theory, which emerged in the 1960s and laid the groundwork for the World Wide Web. Tim Berners-Lee's invention of HTML in the early 1990s popularized links as we know them today, forming a networked structure that revolutionized how information is accessed and consumed.
Links can be categorized into different types, such as text links, image links, or button links. Each type serves distinct purposes and should be used strategically to optimize usability. Furthermore, the design of links, including color, size, and hover effects, plays a significant role in their effectiveness, impacting user engagement and satisfaction.
Key Activities
Designing and implementing navigational links in web and app interfaces.
Testing link functionality and accessibility to ensure all users can navigate effectively.
Analyzing user behavior related to link interactions to identify improvement opportunities.
Creating a consistent linking strategy that aligns with the overall information architecture.
Optimizing link placement for improved user flow and engagement.
Benefits
Enhances user navigation and information discovery.
Improves content accessibility, allowing users to find relevant information quickly.
Increases user engagement and satisfaction through seamless interactions.
Supports the overall site structure and hierarchy, making it easier for users to understand.
Facilitates the relationship between content, guiding users through their journey.
Example
For instance, an e-commerce website may use links to direct users to product categories, related products, and checkout pages. A well-placed "Related Products" link can encourage users to explore more items, thus increasing the likelihood of a purchase. Conversely, broken or poorly designed links can frustrate users and lead to higher bounce rates.
Use Cases
Navigation menus on websites and applications.
Call-to-action buttons that lead to sign-up forms or purchase pages.
In-text links within articles or blog posts directing users to additional resources.
Footers containing links to privacy policies, contact information, or site maps.
Social media share buttons linking to various platforms.
Challenges & Limitations
Overuse of links can lead to cluttered interfaces, confusing users.
Broken links can damage credibility and frustrate users.
Inconsistent link design may hinder user recognition and interaction.
Accessibility concerns if links are not properly labeled for screen readers.
Tools & Methods
Wireframing tools (e.g., Figma, Sketch) for designing link placements.
A/B testing tools (e.g., Optimizely) to evaluate link effectiveness.
Accessibility evaluation tools (e.g., WAVE, Axe) for assessing link usability.
Analytics platforms (e.g., Google Analytics) for tracking link interactions.
Prototyping tools (e.g., InVision, Adobe XD) to test link functionality in user flows.
How to Cite "Link" - APA, MLA, and Chicago Citation Formats
UX Glossary. (2025, February 11, 2026). Link. UX Glossary. https://www.uxglossary.com/glossary/link
Note: Access date is automatically set to today. Update if needed when using the citation.