Plain Language
Definition
Plain language refers to the practice of writing in a way that is clear, concise, and free of jargon, ensuring that the intended audience can easily comprehend the information presented. This approach prioritizes the reader’s understanding and is particularly important in user experience (UX) design, where clarity can significantly impact usability and user satisfaction.
In the context of UX, employing plain language is vital for creating accessible content. Users often skim information, so using simple words and straightforward sentences helps convey messages quickly. Additionally, plain language encourages inclusivity, reaching a wider audience, including those with varying degrees of literacy and language proficiency.
Key concepts associated with plain language include clarity, conciseness, and engagement. Clarity ensures that the message is easily understood; conciseness eliminates unnecessary words; and engagement keeps the reader interested, making them more likely to continue interacting with the content.
Expanded Definition
The movement towards plain language gained momentum in the latter half of the 20th century, particularly in government and legal contexts, where complex language can create barriers to understanding. The goal has always been to democratize information, ensuring that all individuals, regardless of their background or education level, can access and understand critical information.
In UX design, plain language is not just a nice-to-have; it is essential for improving the overall user experience. By simplifying content, designers can reduce cognitive load, allowing users to focus on tasks without getting bogged down by complicated terminology or convoluted explanations. This approach aligns with user-centered design principles, where the user's needs and abilities are paramount.
Key Activities
Conducting user research to understand the target audience's language preferences.
Reviewing and editing content to remove jargon and unnecessary complexity.
Testing content with real users to ensure clarity and comprehension.
Training team members on the principles of plain language.
Creating style guides that emphasize plain language usage across all content.
Benefits
Enhances user comprehension and retention of information.
Increases accessibility for diverse audiences.
Reduces user frustration and cognitive load.
Improves overall user satisfaction and engagement.
Facilitates quicker decision-making by presenting information clearly.
Example
An example of plain language in action can be seen in government websites that provide public services. Instead of using legal jargon, these websites often present information in straightforward language, allowing citizens to quickly understand how to apply for services, file complaints, or access assistance. This not only improves user experience but also builds trust in public institutions.
Use Cases
User manuals and help documentation.
Website content aimed at diverse user groups.
Legal documents intended for general public understanding.
Marketing materials targeting a broad audience.
Healthcare communication for patients and families.
Challenges & Limitations
Balancing technical accuracy with simplicity can be difficult.
Over-simplification may lead to loss of important details.
Resistance from stakeholders accustomed to traditional jargon-heavy communication.
Varying interpretations of what constitutes 'plain' language across cultures.
Tools & Methods
Readability analysis tools (e.g., Flesch-Kincaid readability test).
Content management systems with plain language features.
User testing platforms to gather feedback on content clarity.
Style guides that promote plain language principles.
Writing workshops focused on plain language techniques.
How to Cite "Plain Language" - APA, MLA, and Chicago Citation Formats
UX Glossary. (2025, February 12, 2026). Plain Language. UX Glossary. https://www.uxglossary.com/glossary/plain-language
Note: Access date is automatically set to today. Update if needed when using the citation.