A UX Audit is a comprehensive, systematic evaluation of a digital product’s user experience (UX) and interface (UI) to identify usability issues, design flaws, accessibility concerns, and areas for improvement. It serves as a “user experience health check” that provides…
UX Optimization is the systematic and iterative process of enhancing the user experience of a digital product, website, or application. It involves applying data-driven insights, user research, and continuous testing to improve usability, accessibility, engagement, and conversion rates—ensuring the product…