5 Planes

The 5 Planes of UX—Strategy, Scope, Structure, Skeleton, and Surface—form a layered framework for user experience design. Conceptualized by Jesse James Garrett, these planes guide the design process from abstract goals to tangible interface decisions. Each plane builds on the…

Affordance

Affordance refers to the properties or characteristics of an object—whether physical or digital—that indicate how it can be used. In UX (User Experience) design, affordances are the visual or interactive cues that suggest the functionality of an element and guide…

Artificial Intelligence Optimization (AIO)

AI Optimization (AIO) in User Experience (UX) refers to the process of enhancing artificial intelligence systems and models to perform tasks more effectively, efficiently, and accurately. It involves tuning algorithms, refining data inputs, and improving computational performance to ensure AI…

End-user experience (EUX)

End-User Experience (EUX) refers to the overall perception, satisfaction, and emotional response a person has when interacting with a product, service, or system. It encompasses every touchpoint—from initial interaction to long-term use—and measures usability, accessibility, performance, aesthetics, and emotional engagement.…

Holistic Understanding

Holistic Understanding in User Experience (UX) refers to the comprehensive consideration of all elements that influence a user’s interaction with a product or service. This means looking beyond just the visual design or immediate usability and taking into account the…

Information Architecture

Information Architecture (IA) in User Experience (UX) is the practice of organizing, structuring, and labeling content in a way that makes information easy to find, navigate, and understand. It serves as the blueprint for a digital product’s content structure, helping…

Search Experience Optimization (SXO)

Search Experience Optimization (SXO) is the strategic fusion of Search Engine Optimization (SEO) and User Experience (UX) aimed at delivering a seamless, user-centric experience—from a user’s initial search query to the final conversion on a website. It goes beyond simply…

SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is the practice of optimizing a website to increase its visibility in search engine results pages (SERPs). In the context of User Experience (UX), SEO and UX work hand-in-hand—where SEO brings users to a site, and…

UX Optimization

UX Optimization is the systematic process of enhancing the user experience (UX) of a product, service, or digital interface by applying data-driven insights, user feedback, and iterative design techniques. The objective is to improve usability, accessibility, and user satisfaction, ultimately…