Captology (short for “Computers As Persuasive Technologies”) is the study of how interactive computing technologies—such as apps, websites, and smart devices—are designed to influence and change users’ attitudes, behaviors, and beliefs. It blends principles of persuasion, psychology, and human-computer interaction…
Gestalt Principles (also known as the Laws of Gestalt or the Law of Simplicity) are perceptual rules that describe how people naturally organize visual elements into structured, unified wholes. Instead of seeing isolated parts, our brains group related elements, fill…
The Zeigarnik Effect is a psychological phenomenon where people tend to remember and feel a strong urge to complete unfinished or interrupted tasks more than tasks they’ve completed. In UX design, this effect is used to enhance user engagement, motivate…