Customer Experience Management

Customer Experience Management (CEM)

Customer Experience Management (CEM), also called Customer Experience Management (CXM), is the practice of managing and optimizing all interactions a customer has with an organization across their entire journey. The goal is to deliver positive, seamless, and personalized experiences that…

Iterative Refinement

Iterative Refinement is the continuous process of revisiting, revising, and enhancing solutions based on feedback, data, or calculated residuals. In UX and numerical computing, this method ensures that designs, systems, or calculations evolve through successive improvements to achieve optimal results…

Usability Audit

A Usability Audit, also known as a UX Audit, is a structured evaluation of a digital product’s interface—such as a website or app—to identify usability issues and suggest improvements. The goal is to ensure the product is easy to use,…

UX Audit

UX Audit

A UX Audit is a comprehensive, systematic evaluation of a digital product’s user experience (UX) and interface (UI) to identify usability issues, design flaws, accessibility concerns, and areas for improvement. It serves as a “user experience health check” that provides…