Competitive Benchmarking

Competitive Benchmarking

Competitive Benchmarking is the strategic process of comparing a product, service, or user experience against direct and indirect competitors to evaluate relative performance, identify strengths and weaknesses, and uncover opportunities for improvement. In UX, it focuses on assessing how your…

Customer Experience Management

Customer Experience Management (CEM)

Customer Experience Management (CEM), also called Customer Experience Management (CXM), is the practice of managing and optimizing all interactions a customer has with an organization across their entire journey. The goal is to deliver positive, seamless, and personalized experiences that…

DesignOps

DesignOps

DesignOps refers to the orchestration and optimization of people, processes, and tools that support high-impact, scalable, and efficient design work within an organization. It is a discipline that ensures design teams can focus on solving user problems and delivering quality…