Competitive Benchmarking is the process of systematically comparing a product, service, or user experience against direct and indirect competitors to measure relative performance, uncover strengths and weaknesses, and identify opportunities for improvement. In UX, competitive benchmarking focuses on evaluating usability,…
Customer Experience Management (CEM), also called Customer Experience Management (CXM), is the practice of managing and optimizing all interactions a customer has with an organization across their entire journey. The goal is to deliver positive, seamless, and personalized experiences that…
DesignOps refers to the orchestration and optimization of people, processes, and tools that support high-impact, scalable, and efficient design work within an organization. It is a discipline that ensures design teams can focus on solving user problems and delivering quality…