Affinity Mapping, also known as an Affinity Diagram, is a visual, collaborative method used in UX to organize large volumes of qualitative data—such as user quotes, observations, and ideas—by grouping similar items into thematic clusters. This technique helps teams synthesize…
Holistic Understanding in User Experience (UX) refers to the comprehensive consideration of all elements that influence a user’s interaction with a product or service. This means looking beyond just the visual design or immediate usability and taking into account the…
Information Architecture (IA) in User Experience (UX) is the practice of organizing, structuring, and labeling content in a way that makes information easy to find, navigate, and understand. It serves as the blueprint for a digital product’s content structure, helping…
User insights are actionable understandings derived from observing, analyzing, and engaging with users to uncover their needs, behaviors, motivations, and pain points. In UX design, these insights go beyond raw data to reveal the why behind user actions, enabling teams…