Marketing Optimization is the strategic process of refining marketing efforts—including campaigns, content, targeting, and budget use—to maximize performance and return on investment (ROI). In the context of User Experience (UX), it focuses on enhancing the digital touchpoints that influence customer…
A Usability Audit, also known as a UX Audit, is a structured evaluation of a digital product’s interface—such as a website or app—to identify usability issues and suggest improvements. The goal is to ensure the product is easy to use,…
A UX Audit is a comprehensive, systematic evaluation of a digital product’s user experience (UX) and interface (UI) to identify usability issues, design flaws, accessibility concerns, and areas for improvement. It serves as a “user experience health check” that provides…
UX Optimization is the systematic process of enhancing the user experience (UX) of a product, service, or digital interface by applying data-driven insights, user feedback, and iterative design techniques. The objective is to improve usability, accessibility, and user satisfaction, ultimately…