The 5 Planes of UX—Strategy, Scope, Structure, Skeleton, and Surface—form a layered framework for user experience design. Conceptualized by Jesse James Garrett, these planes guide the design process from abstract goals to tangible interface decisions. Each plane builds on the…
Affinity Mapping (also called an Affinity Diagram) is a collaborative, visual technique used by UX professionals to organize and synthesize qualitative data—such as user quotes, observations, or feedback—by grouping related items into clusters based on shared themes or insights. This…
Affordance refers to the properties or characteristics of an object—whether physical or digital—that indicate how it can be used. In UX (User Experience) design, affordances are the visual or interactive cues that suggest the functionality of an element and guide…
Information Architecture (IA) in User Experience (UX) is the practice of organizing, structuring, and labeling content in a way that makes information easy to find, navigate, and understand. It serves as the blueprint for a digital product’s content structure, helping…
Navigation Path refers to the sequence of steps, screens, or pages a user follows to reach a specific goal or destination within a digital interface such as a website, application, or data system. Extended Definition In User Experience (UX) design,…
Search Experience Optimization (SXO) is the strategic fusion of Search Engine Optimization (SEO) and User Experience (UX) aimed at delivering a seamless, user-centric experience—from a user’s initial search query to the final conversion on a website. It goes beyond simply…
Search Engine Optimization (SEO) is the practice of optimizing a website to increase its visibility in search engine results pages (SERPs). In the context of User Experience (UX), SEO and UX work hand-in-hand—where SEO brings users to a site, and…
A Usability Audit, also known as a UX Audit, is a structured evaluation of a digital product’s interface—such as a website or app—to identify usability issues and suggest improvements. The goal is to ensure the product is easy to use,…
A UX Audit is a comprehensive, systematic evaluation of a digital product’s user experience (UX) and interface (UI) to identify usability issues, design flaws, accessibility concerns, and areas for improvement. It serves as a “user experience health check” that provides…
UX Optimization is the systematic process of enhancing the user experience (UX) of a product, service, or digital interface by applying data-driven insights, user feedback, and iterative design techniques. The objective is to improve usability, accessibility, and user satisfaction, ultimately…