Bait and Switch is a deceptive dark pattern in UX where users are enticed by an appealing offer, feature, or price—the bait—but are ultimately presented with a less favorable or entirely different outcome—the switch. This tactic misleads users into taking…
Confirmshaming is a dark pattern in user experience (UX) and user interface (UI) design where users are manipulated into taking a desired action—typically by using guilt-inducing or emotionally charged language in opt-out options. This tactic shames users into compliance by…
Marketing Optimization is the strategic process of refining marketing efforts—including campaigns, content, targeting, and budget use—to maximize performance and return on investment (ROI). In the context of User Experience (UX), it focuses on enhancing the digital touchpoints that influence customer…