Contextual Inquiry is a qualitative user research method that combines observation with in-depth interviews in the user’s natural environment. It aims to understand user behaviors, workflows, motivations, and pain points in context, offering deep insights for user-centered design. Expanded Definition…
HEART Framework is a UX metrics framework developed by Google that evaluates user experience across five key dimensions: Happiness, Engagement, Adoption, Retention, and Task Success. It helps product teams define measurable goals, understand user behavior, and guide data-driven design decisions.…
User insights are actionable understandings derived from observing, analyzing, and engaging with users to uncover their needs, behaviors, motivations, and pain points. In UX design, these insights go beyond raw data to reveal the why behind user actions, enabling teams…