Contextual Inquiry is a qualitative user research method that combines observation with in-depth interviews in the user’s natural environment. It aims to understand user behaviors, workflows, motivations, and pain points in context, offering deep insights for user-centered design. Expanded Definition…
Customer Experience Management (CEM), also called Customer Experience Management (CXM), is the practice of managing and optimizing all interactions a customer has with an organization across their entire journey. The goal is to deliver positive, seamless, and personalized experiences that…