Affinity Mapping (also called an Affinity Diagram) is a collaborative, visual technique used by UX professionals to organize and synthesize qualitative data—such as user quotes, observations, or feedback—by grouping related items into clusters based on shared themes or insights. This…
Holistic Understanding in User Experience (UX) refers to the comprehensive consideration of all elements that influence a user’s interaction with a product or service. This means looking beyond just the visual design or immediate usability and taking into account the…
Information Architecture (IA) in User Experience (UX) is the practice of organizing, structuring, and labeling content in a way that makes information easy to find, navigate, and understand. It serves as the blueprint for a digital product’s content structure, helping…
A Usability Audit, also known as a UX Audit, is a structured evaluation of a digital product’s interface—such as a website or app—to identify usability issues and suggest improvements. The goal is to ensure the product is easy to use,…
A UX Audit is a comprehensive, systematic evaluation of a digital product’s user experience (UX) and interface (UI) to identify usability issues, design flaws, accessibility concerns, and areas for improvement. It serves as a “user experience health check” that provides…