End-User Experience (EUX) refers to the overall perception, satisfaction, and emotional response a person has when interacting with a product, service, or system. It encompasses every touchpoint—from initial interaction to long-term use—and measures usability, accessibility, performance, aesthetics, and emotional engagement.…
Marketing Optimization is the strategic process of refining marketing efforts—including campaigns, content, targeting, and budget use—to maximize performance and return on investment (ROI). In the context of User Experience (UX), it focuses on enhancing the digital touchpoints that influence customer…
Search Engine Optimization (SEO) is the practice of optimizing a website to increase its visibility in search engine results pages (SERPs). In the context of User Experience (UX), SEO and UX work hand-in-hand—where SEO brings users to a site, and…
Search Experience Optimization (SXO) is the strategic fusion of Search Engine Optimization (SEO) and User Experience (UX) aimed at delivering a seamless, user-centric experience—from a user’s initial search query to the final conversion on a website. It goes beyond simply…
A Sitemap is a hierarchical visual or coded representation of the structure and content of a website or application. It illustrates how individual pages or screens are organized and interconnected, serving as both a planning tool for UX and a…
A Usability Audit, also known as a UX Audit, is a structured evaluation of a digital product’s interface—such as a website or app—to identify usability issues and suggest improvements. The goal is to ensure the product is easy to use,…
User insights are actionable understandings derived from observing, analyzing, and engaging with users to uncover their needs, behaviors, motivations, and pain points. In UX design, these insights go beyond raw data to reveal the why behind user actions, enabling teams…
A UX Audit is a comprehensive, systematic evaluation of a digital product’s user experience (UX) and interface (UI) to identify usability issues, design flaws, accessibility concerns, and areas for improvement. It serves as a “user experience health check” that provides…
UX Optimization is the systematic and iterative process of enhancing the user experience of a digital product, website, or application. It involves applying data-driven insights, user research, and continuous testing to improve usability, accessibility, engagement, and conversion rates—ensuring the product…
The Zeigarnik Effect is a psychological phenomenon where people tend to remember and feel a strong urge to complete unfinished or interrupted tasks more than tasks they’ve completed. In UX design, this effect is used to enhance user engagement, motivate…