Empirical Validation is the process of confirming design decisions, theories, or models through direct observation, measurement, and analysis of real-world user behavior and performance. In UX, it ensures that product designs are grounded in actual user data rather than assumptions…
UX Optimization is the systematic process of enhancing the user experience (UX) of a product, service, or digital interface by applying data-driven insights, user feedback, and iterative design techniques. The objective is to improve usability, accessibility, and user satisfaction, ultimately…