Competitive Benchmarking

Competitive Benchmarking

Competitive Benchmarking is the strategic process of comparing a product, service, or user experience against direct and indirect competitors to evaluate relative performance, identify strengths and weaknesses, and uncover opportunities for improvement. In UX, it focuses on assessing how your…

Empirical Validity / Empirical Validation

Empirical Validation is the process of confirming design decisions, theories, or models through direct observation, measurement, and analysis of real-world user behavior and performance. In UX, it ensures that product designs are grounded in actual user data rather than assumptions…