Competitive Benchmarking is the strategic process of comparing a product, service, or user experience against direct and indirect competitors to evaluate relative performance, identify strengths and weaknesses, and uncover opportunities for improvement. In UX, it focuses on assessing how your…
Empirical Validation is the process of confirming design decisions, theories, or models through direct observation, measurement, and analysis of real-world user behavior and performance. In UX, it ensures that product designs are grounded in actual user data rather than assumptions…