A Dashboard is a simple visual representation of often complex data sets designed to make understanding and decision-making easier. It aggregates, organizes, and presents critical information in a clear, digestible manner, allowing users to monitor key performance indicators (KPIs) and…
End-User Experience (EUX) refers to the overall perception, satisfaction, and emotional response a person has when interacting with a product, service, or system. It encompasses every touchpoint—from initial interaction to long-term use—and measures usability, accessibility, performance, aesthetics, and emotional engagement.…
Marketing Optimization is the strategic process of refining marketing efforts—including campaigns, content, targeting, and budget use—to maximize performance and return on investment (ROI). In the context of User Experience (UX), it focuses on enhancing the digital touchpoints that influence customer…