A/B testing is a controlled experimentation method wherein two distinct versions of a design (Version A and Version B) are presented to users to determine which version performs better based on user interactions. When running A/B tests, you only want…
“Above the fold” refers to content that is visible at the top of a website; the user doesn’t need to scroll to see it. “Below the fold” refers to content further down the page which the user would need to…
Accessibility considers whether or not—and to what extent—a product or service can be used by everybody. Designing for accessibility means factoring in the needs of people with disabilities, as well as the various ways in which a person might interact…
Adobe XD is one of the most popular UX design tools. Part of the Adobe Creative Cloud suite, it’s a vector-based design tool used for creating wireframes, prototypes, animations and UI designs. We’ll explain all of these terms throughout our…
Agile UX is a practice that has evolved to integrate agile software development principles into the UX design process. Agile UX is all about designers and developers working collaboratively and iteratively to build and ship versions of a product in…
Animation design is the process of creating animated (or moving) graphics. In digital design, motion and animation are used to provide feedback to the user after a certain action—for example, an animation which conveys “loading” after a user clicks on…
Beta testing is when you launch an unfinished product to a select group of users in order to see how it performs in the real world. This allows you to identify bugs, pain points and areas of improvement for your…
A key aspect of working in UX is coming up with ideas for how to solve user problems. Brainstorming is a popular ideation technique used by UX designers. It’s usually done in a group and essentially involves coming up with…
Brand identity captures and conveys the essence of what a company is all about. It’s built on company values and how you want people to feel when they interact with your product or service. The user experience of a product…
A breadcrumb is a navigation system which shows where a user is currently situated within a website. For example, if you’re browsing the ASOS clothing website, you might see a trail of links which shows where you are (and how…