Affinity Mapping, also known as an Affinity Diagram, is a visual, collaborative method used in UX to organize large volumes of qualitative data—such as user quotes, observations, and ideas—by grouping similar items into thematic clusters. This technique helps teams synthesize…
Affordance refers to the perceived and actual properties of an object—physical or digital—that suggest how it can be used. In User Experience (UX) design, affordances are visual or behavioral cues that intuitively guide users toward taking specific actions, such as…
Empirical Validation is the process of confirming design decisions, theories, or models through direct observation, measurement, and analysis of real-world user behavior and performance. In UX, it ensures that product designs are grounded in actual user data rather than assumptions…
End-User Experience (EUX) refers to the overall perception, satisfaction, and emotional response a person has when interacting with a product, service, or system. It encompasses every touchpoint—from initial interaction to long-term use—and measures usability, accessibility, performance, aesthetics, and emotional engagement.…
Gestalt Principles (also known as the Laws of Gestalt or the Law of Simplicity) are perceptual rules that describe how people naturally organize visual elements into structured, unified wholes. Instead of seeing isolated parts, our brains group related elements, fill…
Iterative Refinement is the continuous process of revisiting, revising, and enhancing solutions based on feedback, data, or calculated residuals. In UX and numerical computing, this method ensures that designs, systems, or calculations evolve through successive improvements to achieve optimal results…
Panels create a bank of profiled customer information over time and allow for in-depth research. They provide an ideal base of opinion for research on a broad range of topics, enabling UX teams to gather consistent and valuable insights from…
Search Engine Optimization (SEO) is the practice of optimizing a website to increase its visibility in search engine results pages (SERPs). In the context of User Experience (UX), SEO and UX work hand-in-hand—where SEO brings users to a site, and…
Search Experience Optimization (SXO) is the strategic fusion of Search Engine Optimization (SEO) and User Experience (UX) aimed at delivering a seamless, user-centric experience—from a user’s initial search query to the final conversion on a website. It goes beyond simply…
User insights are actionable understandings derived from observing, analyzing, and engaging with users to uncover their needs, behaviors, motivations, and pain points. In UX design, these insights go beyond raw data to reveal the why behind user actions, enabling teams…