Affinity Mapping (also called an Affinity Diagram) is a collaborative, visual technique used by UX professionals to organize and synthesize qualitative data—such as user quotes, observations, or feedback—by grouping related items into clusters based on shared themes or insights. This…
Affordance refers to the properties or characteristics of an object—whether physical or digital—that indicate how it can be used. In UX (User Experience) design, affordances are the visual or interactive cues that suggest the functionality of an element and guide…
Empirical Validation is the process of confirming design decisions, theories, or models through direct observation, measurement, and analysis of real-world user behavior and performance. In UX, it ensures that product designs are grounded in actual user data rather than assumptions…
End-User Experience (EUX) refers to the overall perception, satisfaction, and emotional response a person has when interacting with a product, service, or system. It encompasses every touchpoint—from initial interaction to long-term use—and measures usability, accessibility, performance, aesthetics, and emotional engagement.…
Panels create a bank of profiled customer information over time and allow for in-depth research. They provide an ideal base of opinion for research on a broad range of topics, enabling UX teams to gather consistent and valuable insights from…
Search Experience Optimization (SXO) is the strategic fusion of Search Engine Optimization (SEO) and User Experience (UX) aimed at delivering a seamless, user-centric experience—from a user’s initial search query to the final conversion on a website. It goes beyond simply…
Search Engine Optimization (SEO) is the practice of optimizing a website to increase its visibility in search engine results pages (SERPs). In the context of User Experience (UX), SEO and UX work hand-in-hand—where SEO brings users to a site, and…
UX Optimization is the systematic process of enhancing the user experience (UX) of a product, service, or digital interface by applying data-driven insights, user feedback, and iterative design techniques. The objective is to improve usability, accessibility, and user satisfaction, ultimately…