Affinity Mapping, also known as an Affinity Diagram, is a visual, collaborative method used in UX to organize large volumes of qualitative data—such as user quotes, observations, and ideas—by grouping similar items into thematic clusters. This technique helps teams synthesize…
User insights are actionable understandings derived from observing, analyzing, and engaging with users to uncover their needs, behaviors, motivations, and pain points. In UX design, these insights go beyond raw data to reveal the why behind user actions, enabling teams…