5 Planes

The 5 Planes of UX—Strategy, Scope, Structure, Skeleton, and Surface—form a layered framework for user experience design. Conceptualized by Jesse James Garrett, these planes guide the design process from abstract goals to tangible interface decisions. Each plane builds on the…

Accessibility Audit

Accessibility Audit is the process of evaluating a digital product—such as a website, mobile app, or document—for compliance with accessibility standards and guidelines. It involves both automated and manual testing to identify barriers that may prevent people with disabilities from…

Affinity Mapping

Affinity Mapping (or Affinity Diagram)

Affinity Mapping, also known as an Affinity Diagram, is a visual, collaborative method used in UX to organize large volumes of qualitative data—such as user quotes, observations, and ideas—by grouping similar items into thematic clusters. This technique helps teams synthesize…

Bait and Switch Dark UX Pattern

Bait and Switch

Bait and Switch is a deceptive dark pattern in UX where users are enticed by an appealing offer, feature, or price—the bait—but are ultimately presented with a less favorable or entirely different outcome—the switch. This tactic misleads users into taking…

Contextual Inquiry

Contextual Inquiry

Contextual Inquiry is a qualitative user research method that combines observation with in-depth interviews in the user’s natural environment. It aims to understand user behaviors, workflows, motivations, and pain points in context, offering deep insights for user-centered design. Expanded Definition…

Customer Experience Management

Customer Experience Management (CEM)

Customer Experience Management (CEM), also called Customer Experience Management (CXM), is the practice of managing and optimizing all interactions a customer has with an organization across their entire journey. The goal is to deliver positive, seamless, and personalized experiences that…

Dashboard

A Dashboard is a simple visual representation of often complex data sets designed to make understanding and decision-making easier. It aggregates, organizes, and presents critical information in a clear, digestible manner, allowing users to monitor key performance indicators (KPIs) and…

Edge Case Definition

Edge Case

In UX design, an edge case refers to an uncommon, rare, or extreme situation that falls outside the typical or expected user journey but still must be handled gracefully by a product or service. Unlike the “happy path” (the ideal…

Empirical Validity / Empirical Validation

Empirical Validation is the process of confirming design decisions, theories, or models through direct observation, measurement, and analysis of real-world user behavior and performance. In UX, it ensures that product designs are grounded in actual user data rather than assumptions…

End-User Experience

End-user experience (EUX)

End-User Experience (EUX) refers to the overall perception, satisfaction, and emotional response a person has when interacting with a product, service, or system. It encompasses every touchpoint—from initial interaction to long-term use—and measures usability, accessibility, performance, aesthetics, and emotional engagement.…