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Design thinking is a human-centered approach to problem-solving that focuses on understanding users’ needs and iterating on solutions. It is a process that involves empathizing with users, defining their problems, ideating potential solutions, prototyping and testing those solutions, and implementing the best ones.
Design thinking was first popularized by the design firm IDEO in the 1990s, and has since become a popular approach in many fields, including product design, service design, and business strategy.
Design thinking offers a range of benefits to organizations and individuals. Some of these benefits include:
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