Behavioral Design

Bait and Switch is a deceptive UX tactic where users are attracted by an appealing offer but are ultimately presented with a different or less favorable outcome. It undermines trust and can lead to user dissatisfaction and negative perceptions of a brand.

Captology, or "Computers As Persuasive Technologies," studies how digital technologies, like apps and websites, are intentionally designed to influence user behavior and attitudes. It combines principles from psychology and design to guide users toward sp

Confirmshaming is a dark pattern in UX design that uses guilt-inducing language in opt-out options to manipulate users into compliance. It often appears in popups or cancellation flows, prioritizing business goals over user autonomy and trust.

Customer Experience Management (CEM) is the practice of overseeing and enhancing all customer interactions with an organization. It focuses on understanding customer needs and emotions to improve experiences, foster loyalty, and drive better business outc

The Zeigarnik effect is a psychological phenomenon where individuals remember unfinished tasks better than completed ones. In UX, it is applied to enhance engagement and motivate users to complete tasks through visual cues like progress indicators and not