Psychology

The 7±2 Rule, proposed by psychologist George A. Miller, suggests that the average human can hold 5 to 9 pieces of information in working memory at one time, impacting design choices in UX.

Anchoring Bias is a cognitive bias that influences decision-making by relying too heavily on the first piece of information encountered.

Behavioral Design is the practice of designing products and environments that influence user behavior through psychological principles.

Closure refers to the psychological principle where individuals perceive incomplete shapes or forms as complete, enabling them to interpret visual stimuli effectively.

Continuity refers to the psychological principle that suggests users prefer experiences that are consistent and harmonious over those that are fragmented or chaotic.

Dark patterns are design strategies intentionally crafted to manipulate users into making choices that benefit the service provider, often at the user's expense.

Extraneous load refers to the cognitive effort required to process information that is not essential to the task at hand, which can hinder learning and user experience.

Fear of Missing Out (FOMO) is a psychological phenomenon characterized by the anxiety of missing out on rewarding experiences that others are having.

Figure-Ground refers to a perceptual phenomenon where the eye differentiates an object (the figure) from its surrounding area (the ground).

Fitts's Law is a psychological principle that predicts the time required to rapidly move to a target area, based on the size of the target and the distance to it.

FOMO, or Fear of Missing Out, refers to the anxiety that arises from the belief that others are having rewarding experiences from which one is absent.

A habit loop is a neurological pattern that governs how habits are formed, consisting of three key components: cue, routine, and reward.

Intrinsic load refers to the inherent difficulty associated with learning a specific task or concept, influenced by its complexity and the learner's prior knowledge.

Mental load refers to the cognitive effort involved in managing various tasks, responsibilities, and obligations, often leading to stress or overwhelm.

Miller's Rule, articulated by psychologist George A. Miller, posits that the average number of objects an individual can hold in working memory is about seven (plus or minus two).

A nudge is a subtle design element or intervention that encourages users to make decisions or take actions without restricting their choices.

Proximity refers to the principle that elements located close to each other are perceived as related or part of a group, influencing user interaction and understanding.

Recognition vs Recall refers to two different cognitive processes used in information retrieval, where recognition involves identifying previously encountered information, while recall involves retrieving it from memory without specific cues.

Scarcity refers to the psychological principle where limited availability of a product or service increases its perceived value and desirability.

Similarity refers to the psychological principle that individuals tend to group similar elements together, influencing design perception and usability.

Variable reward refers to a reward system where the timing or amount of the reward is unpredictable, enhancing user engagement through anticipation.