UX Research

UX Research is a fundamental aspect of user experience design that aims to understand users' needs, behaviors, and motivations. It employs various methods, including surveys, interviews, usability testing, and contextual inquiry, to gather insights that inform product development and enhance usability. Key concepts within UX Research include user personas, journey mapping, and competitive benchmarking. These practices enable teams to make data-driven decisions, ensuring that final products align with user expectations and improve satisfaction. By integrating UX Research into the design process, organizations can create user-centered solutions that foster engagement and meet real user needs. This category features terms related to qualitative and quantitative research methods, user testing techniques, and frameworks that guide effective design strategies.

Affinity Mapping (or Affinity Diagram)

Affinity Mapping, or Affinity Diagram, is a visual method used in UX to organize qualitative data by grouping related items into themes. It is typically applied after user research to identify insights and inform design decisions based on user needs and b

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Competitive Benchmarking

Competitive Benchmarking is the process of comparing a product, service, or user experience against competitors to assess usability and functionality. It helps identify strengths, weaknesses, and opportunities for improvement in UX design and product deve

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Contextual Inquiry

Contextual Inquiry is a qualitative research method that combines observation and in-depth interviews in users' natural environments. It helps uncover user behaviors, workflows, and pain points, providing insights for user-centered design and improving pr

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HEART Framework

HEART Framework is a UX metrics approach developed by Google to assess user experience through five dimensions: Happiness, Engagement, Adoption, Retention, and Task Success. It helps teams set measurable goals and make informed design decisions based on u

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Marketing Optimization

Marketing Optimization in UX is the process of refining marketing strategies, content, and user interactions to enhance effectiveness and improve user experience. It focuses on aligning marketing efforts with user needs to drive engagement and achiev...

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User Insights

User insights are actionable understandings derived from observing and engaging with users. They identify user needs, behaviors, and motivations, helping teams make informed design decisions throughout the product lifecycle to enhance user experiences and

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