UX Glossary

Continuous Discovery is an iterative approach in UX design that emphasizes ongoing user feedback and insights to inform product development and design decisions.

Contrast ratio refers to the difference in luminance between the foreground and background colors, affecting readability and accessibility.

A control group is a set of users in an A/B test who interact with the original design (Version A). It acts as a baseline to compare the effects of changes made in the alternate version.

Conversational Design involves crafting dialogues for voice and chat interfaces to facilitate clear and effective user interactions. It is used in UX and product development to enhance communication between users and digital systems.

Conversational interfaces allow users to interact with systems using natural language, either spoken or written. Commonly used in customer service and e-commerce, they facilitate intuitive communication and reduce the need for complex navigation.

Conversational UI refers to user interfaces that enable interaction through natural language, often using chatbots or voice assistants to facilitate communication between users and systems.

Conversational UX involves designing interactions that simulate human conversation in chatbots and voice interfaces. It is used to enhance user engagement and facilitate more natural communication between users and digital products.

Conversion refers to the process of turning a visitor into a customer or achieving a desired action on a website or application.

A Conversion Funnel is a sequence of stages that users navigate to complete a specific action, such as making a purchase or signing up. It is used in UX and product design to analyze user behavior and optimize the path to conversion.

Conversion optimization is the process of enhancing a web funnel to increase the number of visitors who complete a specific action, such as making a purchase or downloading content. It is used to improve user engagement and achieve business goals.

Conversion Rate is the percentage of users who complete a desired action, such as making a purchase or signing up, relative to the total number of users who interacted with a design. It is used to measure design effectiveness.

Copywriting is the art and science of crafting persuasive text to drive user action and enhance brand messaging.

Core Web Vitals are essential metrics established by Google that measure user experience on websites. They include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), and are used to assess page performance.

In UX analytics, a 'Crash' refers to an unexpected termination of an application, leading to a loss of user session and data.

Crash Rate refers to the frequency at which an application or system fails or crashes, typically expressed as a percentage of total user sessions.

Creativity is the ability to think imaginatively and generate original ideas. In UX and product work, it is used to develop innovative solutions and address challenges from unique perspectives, fostering effective design outcomes.

The Critical Incident Technique (CIT) is a method used to gather detailed observations of user behavior by analyzing significant experiences, both positive and negative, that influence user interactions with a product or service.

A Cross-Functional Team consists of members with varied expertise, such as developers, designers, and product owners, working together on a project. This collaboration enhances problem-solving and innovation in UX and product development.

Cross-sell refers to a sales strategy that encourages customers to purchase additional products related to their primary purchase, enhancing overall value.

CSAT, or Customer Satisfaction Score, measures how products or services meet customer expectations, often gathered through surveys following an interaction.

A Call to Action (CTA) is a design element intended to prompt users to take a specific action, such as clicking a button or filling out a form.

Cumulative Layout Shift (CLS) measures the visual stability of a webpage by quantifying how much content shifts during loading, impacting user experience.

Customer Acquisition Cost (CAC) refers to the total cost associated with acquiring a new customer, including marketing, sales, and any other related expenses.

Customer analytics involves analyzing data from customer interactions and behaviors to inform design decisions and improve user experiences. It is used in UX and product development to understand needs, preferences, and trends among users.