UX Glossary

Customer centricity is a strategy that prioritizes the needs and preferences of customers in product design and development. It is used to create user experiences that resonate with users and enhance customer satisfaction.

Customer Effort Score (CES) measures the ease with which customers can interact with a company, specifically during service or support interactions.

Customer experience (CX) refers to the overall impression a customer has when interacting with a product, service, or brand. In UX design, understanding CX helps create more effective and user-centered design solutions.

Customer Experience Management (CEM) is the practice of overseeing and enhancing all customer interactions with an organization. It focuses on understanding customer needs and emotions to improve experiences, foster loyalty, and drive better business outc

The Customer Journey refers to the complete experience a customer has with a brand, from initial awareness through engagement and post-purchase interactions.

Customer Journey Analytics involves mapping and analyzing user interactions across various touchpoints in their journey. It is used to understand user behavior, identify pain points, and improve overall user experience in products and services.

Customer Lifetime Value (CLV) is the total revenue a business can expect from a single customer account throughout their relationship.

Customer Lifetime Value (CLV) measures the total revenue a business anticipates from a customer over their entire relationship. It is used in UX and product design to inform decisions about customer engagement and resource allocation.

Customer relationship management (CRM) involves strategies and processes designed to manage interactions between a customer and an organization. It is used in UX and product work to enhance customer experience and improve relationship management.

Customer satisfaction is a measure of how products or services meet or exceed customer expectations, often assessed through surveys and feedback.

Customer service in e-commerce refers to the support and assistance provided to customers throughout their shopping journey, including pre-purchase inquiries and post-purchase support.

Customization refers to the ability for users to modify and personalize elements of a product or interface to suit their preferences and needs.

CWV, or Core Web Vitals, are a set of metrics that measure the user experience of web pages, focusing on loading, interactivity, and visual stability.

Daily Active Users (DAU) measures the number of unique users who engage with a product or service each day, serving as a vital metric for user engagement.

Dark Launch is a technique for introducing a new feature to a limited group of users without public announcement. It allows teams to gather feedback and monitor performance before a full rollout.

Dark Mode is a user interface (UI) option that displays light text on a dark background, aimed at reducing eye strain and improving visibility in low-light environments.

Dark patterns are design strategies intentionally crafted to manipulate users into making choices that benefit the service provider, often at the user's expense.

A Dark Theme is a user interface design that uses a dark color palette, primarily featuring dark backgrounds and light text, enhancing usability and aesthetics.

Dark UX refers to design practices that intentionally mislead users or nudge them towards unwanted actions, such as complicating the cancellation of subscriptions. It undermines user trust and can lead to negative experiences.

A dashboard is a visual tool that presents complex data in a clear format, enabling users to monitor key metrics and make informed decisions. It is used in UX to enhance understanding of user interactions and performance indicators.

A Data Table is a structured display of information organized in rows and columns, allowing users to easily access, analyze, and manipulate data.

Data-Driven Decision-Making involves using empirical data and user insights to inform design choices. It is employed in UX and product development to reduce reliance on assumptions and enhance user experience through informed decisions.

Data-Driven Design is the practice of using user data and analytics to guide and enhance UX decisions. It is applied throughout the design process to ensure that solutions are based on actual user behavior and preferences, leading to more effective outcom

A Date Picker is a graphical user interface component that allows users to select dates from a calendar-style interface, enhancing form usability and data accuracy.