Gestalt Principles (also known as the Laws of Gestalt or the Law of Simplicity) are perceptual rules that describe how people naturally organize visual elements into structured, unified wholes. Instead of seeing isolated parts, our brains group related elements, fill…
Information Architecture (IA) in User Experience (UX) is the practice of organizing, structuring, and labeling content in a way that makes information easy to find, navigate, and understand. It serves as the blueprint for a digital product’s content structure, helping…
Navigation Path refers to the sequence of steps, screens, or pages a user follows to reach a specific goal or destination within a digital interface such as a website, application, or data system. Extended Definition In User Experience (UX) design,…
Search Experience Optimization (SXO) is the strategic fusion of Search Engine Optimization (SEO) and User Experience (UX) aimed at delivering a seamless, user-centric experience—from a user’s initial search query to the final conversion on a website. It goes beyond simply…
Search Engine Optimization (SEO) is the practice of optimizing a website to increase its visibility in search engine results pages (SERPs). In the context of User Experience (UX), SEO and UX work hand-in-hand—where SEO brings users to a site, and…