The 5 Planes of UX—Strategy, Scope, Structure, Skeleton, and Surface—form a layered framework for user experience design. Conceptualized by Jesse James Garrett, these planes guide the design process from abstract goals to tangible interface decisions. Each plane builds on the…
Contextual Inquiry is a qualitative user research method that combines observation with in-depth interviews in the user’s natural environment. It aims to understand user behaviors, workflows, motivations, and pain points in context, offering deep insights for user-centered design. Expanded Definition…
Customer Experience Management (CEM), also called Customer Experience Management (CXM), is the practice of managing and optimizing all interactions a customer has with an organization across their entire journey. The goal is to deliver positive, seamless, and personalized experiences that…
End-User Experience (EUX) refers to the overall perception, satisfaction, and emotional response a person has when interacting with a product, service, or system. It encompasses every touchpoint—from initial interaction to long-term use—and measures usability, accessibility, performance, aesthetics, and emotional engagement.…
Holistic Understanding in User Experience (UX) refers to the comprehensive consideration of all elements that influence a user’s interaction with a product or service. This means looking beyond just the visual design or immediate usability and taking into account the…
Information Architecture (IA) in User Experience (UX) is the practice of organizing, structuring, and labeling content in a way that makes information easy to find, navigate, and understand. It serves as the blueprint for a digital product’s content structure, helping…
Internationalization (i18n) is the process of designing and developing a product—such as a website, application, or software platform—so that it can be easily adapted for different languages, regions, and cultural preferences without requiring significant engineering changes. The term “i18n” is…
Marketing Optimization is the strategic process of refining marketing efforts—including campaigns, content, targeting, and budget use—to maximize performance and return on investment (ROI). In the context of User Experience (UX), it focuses on enhancing the digital touchpoints that influence customer…
A Sitemap is a hierarchical visual or coded representation of the structure and content of a website or application. It illustrates how individual pages or screens are organized and interconnected, serving as both a planning tool for UX and a…
A Usability Audit, also known as a UX Audit, is a structured evaluation of a digital product’s interface—such as a website or app—to identify usability issues and suggest improvements. The goal is to ensure the product is easy to use,…