Card sorting is a UX research method which gives you insight into how users categorize information. In a card sorting session, participants are given note-cards with different labels or topics written on them and asked to organize them in a…
Case studies are a crucial part of your UX portfolio. They outline the process you followed when working on a design project, showcasing the problem you set out to solve, the users you were solving it for, the methodology you…
UX designers use clickstream analysis to gain a deeper understanding of user behaviour. Clickstream analysis records a user’s trail of activity as they interact with an app or website—i.e. the sequence of clicks they make or the pages they visit.
Cognitive load is a crucial factor to consider when designing products, services and features. Put simply, cognitive load is the amount of mental effort required to complete a certain task. As a UX designer, you want to keep the user’s…
UX designers usually conduct competitor analysis during the research phase of a design project. With competitor analysis, you’re looking at competing products within your niche or market space to see what they do well, where their weaknesses lie, and to…
Consistency is a key principle in UX design. It dictates that a user-friendly design always provides a consistent experience—once the user is familiar with your product, they can use it with ease; they don’t need to learn new ways of…
Contextual enquiry is a user research method which involves observing and interviewing users while they interact with your product in their “natural” environment. So, rather than asking them questions about their experience of the product after they’ve used it, you…
Customer experience, or CX, encompasses the entire experience a customer has when they engage with a product, service or brand. UX and CX are two distinct areas but, as a UX designer, it’s important to be aware of the concept…
Dark UX is not a term you ever want to be associated with as a UX designer. It’s the practice of deliberately designing in a way that tricks the user or subtly pushes them towards an action they probably don’t…
A UX audit reviews an existing product (or an aspect of the product) to identify issues in the overall user experience. You can think of a UX audit as a user experience health check, providing you with useful data to…