Card sorting is a UX research method which gives you insight into how users categorize information. In a card sorting session, participants are given note-cards with different labels or topics written on them and asked to organize them in a…
Case studies are a crucial part of your UX portfolio. They outline the process you followed when working on a design project, showcasing the problem you set out to solve, the users you were solving it for, the methodology you…
UX designers use clickstream analysis to gain a deeper understanding of user behaviour. Clickstream analysis records a user’s trail of activity as they interact with an app or website—i.e. the sequence of clicks they make or the pages they visit.
Cognitive load is a crucial factor to consider when designing products, services and features. Put simply, cognitive load is the amount of mental effort required to complete a certain task. As a UX designer, you want to keep the user’s…
UX designers usually conduct competitor analysis during the research phase of a design project. With competitor analysis, you’re looking at competing products within your niche or market space to see what they do well, where their weaknesses lie, and to…
Consistency is a key principle in UX design. It dictates that a user-friendly design always provides a consistent experience—once the user is familiar with your product, they can use it with ease; they don’t need to learn new ways of…
Customer experience, or CX, encompasses the entire experience a customer has when they engage with a product, service or brand. UX and CX are two distinct areas but, as a UX designer, it’s important to be aware of the concept…
Dark UX is not a term you ever want to be associated with as a UX designer. It’s the practice of deliberately designing in a way that tricks the user or subtly pushes them towards an action they probably don’t…