UX Glossary

Brutalist Design is an aesthetic that emphasizes raw, unrefined elements and a utilitarian approach, often featuring stark visuals and minimal embellishments.

A button is a user interface element that triggers an action or event when clicked or tapped, essential for facilitating interactions in digital designs.

The 'Buy Now' button is a prominent call-to-action in e-commerce that allows customers to make immediate purchases, streamlining the transaction process.

Customer Acquisition Cost (CAC) refers to the total cost associated with acquiring a new customer, encompassing all marketing and sales expenses.

A Call to Action (CTA) is a design element that prompts users to take specific actions, such as signing up, downloading, or purchasing.

A call to action (CTA) is a prompt in a user interface that encourages users to take a specific action, such as downloading content, making a purchase, or accessing additional information. It is commonly used to guide user behavior.

Call-to-Value (CTV) is a UX pattern that emphasizes the specific benefit a user receives from clicking a call-to-action. It is used to guide users toward desired actions by clearly communicating the value they will gain.

Campaign optimization refers to the process of applying rules and data analysis to improve the performance of advertising campaigns. It focuses on achieving specific business objectives, such as cost per click or conversion rates, to enhance overall...

Captology, or "Computers As Persuasive Technologies," studies how digital technologies, like apps and websites, are intentionally designed to influence user behavior and attitudes. It combines principles from psychology and design to guide users toward sp

A card is a UI design element that encapsulates related information or actions, often displayed as a rectangular container with an image, text, and buttons.

Card sorting is a UX research method that helps understand how users categorize information. Participants organize cards with labels or topics, revealing their mental models and informing the design of the information architecture for websites or apps.

Card Sorting Software are digital tools that help users categorize and organize content. They are used in UX research to understand how users perceive information structure, guiding the design of navigation and site architecture.

Cardinal Utility measures the strength of user preferences, providing a quantitative assessment of how much more one option is preferred over another. It is used in UX and product design to understand user choices and improve decision-making.

A carousel is a design pattern that displays a series of content items, such as images or text, in a rotating, often interactive, format allowing users to cycle through the items manually or automatically.

Cart abandonment occurs when a customer adds items to their online shopping cart but fails to complete the purchase, leaving the cart inactive before checkout.

A case study in UX outlines a design project, detailing the problem addressed, target users, methodology used, and final outcome. It serves as a key component of a UX portfolio to demonstrate the designer's process and impact.

A Category Page in e-commerce is a dedicated webpage that organizes and displays products based on a specific category, enabling users to browse and filter their selections easily.

Customer Effort Score (CES) measures the ease of customer interactions with a company, highlighting pain points in the user experience.

A chatbot is a computer program that simulates human conversation using artificial intelligence. It is commonly used in user experience and product design to provide automated support, answer questions, and enhance user interaction.

A checkbox is a user interface element that allows users to select one or more options from a set. It typically appears as a small square box that can be checked or unchecked.

Checkout is the process through which customers finalize their purchases in an e-commerce environment, typically involving payment and shipping information entry.

Checkout Completion Rate is the percentage of users who successfully complete a purchase after initiating the checkout process, reflecting the effectiveness of the e-commerce experience.

The checkout flow is the sequence of steps a customer follows to complete a purchase in an e-commerce platform, encompassing all interactions from cart review to payment and order confirmation.

A chip is a compact UI element that represents a piece of information or an action, often used for selections, filtering, or input in user interfaces.