UX Glossary

A Baseline Study is an initial usability evaluation that establishes key performance metrics for a product. It serves as a reference point for measuring future usability improvements and assessing design changes over time.

Behavioral Analytics involves the collection, analysis, and interpretation of user behavior data to enhance user experience and inform design decisions.

Behavioral Design is the practice of designing products and environments that influence user behavior through psychological principles.

A benchmark is a standard or point of reference used to measure and compare performance metrics in UX design and analytics.

A Benchmark Task is a standardized activity performed during usability tests. It allows for consistent comparison of user performance and experience across different designs or versions of a product.

Benchmarking involves evaluating a user interface against established standards or comparing it to competitors. This process helps identify strengths and weaknesses to inform design improvements and enhance user experience.

Beta testing involves releasing an incomplete product to a limited group of users to evaluate its performance in real-world conditions. This process helps identify bugs and areas for improvement before the final product launch.

Bias in UX refers to unintentional design choices that result in discrimination or exclusion of certain user groups. It can lead to negative experiences and impacts on usability, accessibility, and overall user satisfaction in digital products.

Billing in e-commerce refers to the process of requesting payment for goods or services, encompassing various methods and user experiences.

Bio-Inspired Design is a design approach that draws inspiration from nature's models, systems, and processes to solve human problems and enhance user experience.

Biomimicry is the practice of drawing inspiration from nature's designs and processes to solve human challenges, particularly in UX design.

Blind voting is a method used in user research where participants submit their choices without seeing others' votes. This approach helps reduce bias and encourages honest feedback before the results are revealed.

A blog post is a digital article or entry published on a website, typically structured in an informal or conversational style to engage readers.

A bookmark is a digital tool that allows users to save and quickly access specific web pages or content for future reference, enhancing navigation and user experience.

Bottom navigation is a user interface pattern in mobile applications that provides quick access to a limited set of top-level destinations, typically displayed at the bottom of the screen.

A Bottom Sheet is a UI component in mobile applications that slides up from the bottom of the screen, providing additional content or actions without navigating away from the current view.

Bounce rate is the percentage of visitors who leave a website after viewing only one page, indicating potential issues with user engagement.

Brainstorming is an ideation technique used in UX to generate a wide range of ideas for solving user problems. It can be conducted individually or in groups, encouraging open sharing of thoughts without immediate criticism or evaluation.

Brand guidelines are a set of rules and standards that define how a brand should be represented visually and verbally across various platforms.

Brand identity refers to the visual and emotional elements that represent a company’s values and purpose. In UX and product work, it guides design decisions to create a cohesive and meaningful experience for users.

Brand voice refers to the consistent expression of a brand's personality through its messaging, tone, and style across various platforms.

A breadcrumb is a navigational aid that displays a user's current location within a website's hierarchy. It typically appears as a series of links, allowing users to trace their path back to previous pages.

Breadcrumb navigation is a user interface element that displays the user's location within a website or application, typically in a hierarchical format, allowing for easy navigation back to previous pages.

A breakpoint is a specific screen width at which a website's layout changes to provide an optimal viewing experience across different devices.