UX Glossary

The Lighthouse Score is a metric developed by Google that evaluates the performance, accessibility, SEO, and best practices of web pages, providing a comprehensive assessment for UX professionals.

A Likert scale is a rating scale used in surveys to measure attitudes or opinions. It typically offers a range of responses, such as "strongly agree" to "strongly disagree," allowing users to express varying degrees of agreement or disagreement.

A link is a navigational element that allows users to move from one page or section of content to another, often through clickable text or images.

A list is a UI element that presents a series of related items in a vertical or horizontal arrangement, allowing users to browse, select, or interact with the data presented.

Live chat is a customer support feature that enables real-time communication between users and support agents on e-commerce websites.

A lo-fidelity prototype is a basic representation of a design that lacks detail. It is used early in the design process to explore concepts, gather feedback, and test ideas before developing high-fidelity versions.

The 'Load More' feature allows users to incrementally view additional content on a webpage, enhancing user experience by preventing overwhelming information overload.

Load time refers to the duration required for a web page's content to fully download and display in a browser. It is a critical metric in UX and product design, impacting user experience and engagement.

A loading indicator is a visual element that informs users that a process is ongoing, helping to manage their expectations while they wait for content to load or actions to be completed.

A loading page is an intermediary screen displayed while content is being fetched or processed, often featuring animations or progress indicators to keep users informed.

A loading spinner is a visual indicator that informs users that a process is ongoing, typically while waiting for content to load or an action to complete.

A loading state indicates that content is being processed or retrieved, providing users with feedback during wait times.

Localization in user experience refers to adapting a product's design and content to meet the language, cultural, and functional needs of specific regional markets. It ensures that users have a relevant and intuitive experience in their local context.

Localization (L10n) is the process of modifying a product to meet the language, cultural, and regional needs of a specific audience. It ensures that users can interact with the product in a way that feels natural and relevant to their context.

Log files are records created by web analytics tools that capture user interactions with a website. They are used in UX and product work to analyze user behavior, identify patterns, and improve website performance.

In UX, the long tail refers to a distribution where a significant number of niche products or content items attract users, emphasizing that many less popular items can collectively generate substantial engagement or revenue over time.

A longitudinal study is a research method that involves repeated observations of the same participants over time. It is used in UX to track changes in user behavior, preferences, or experiences throughout a product's lifecycle.

Look and Feel refers to the visual and sensory aspects of a graphical user interface, including design elements, layout, and interactions. It influences how users perceive and engage with a product.

Loss aversion is a behavioral principle indicating that users are more motivated to avoid losses than to achieve equivalent gains. It is important in UX design, as it influences user decisions and responses to design changes or potential risks.

Low-fidelity refers to basic, simplified representations of design concepts, often used to communicate ideas quickly without detailed aesthetics.

A low-fidelity prototype is a basic representation of a design concept, often created using simple materials or digital tools to visualize ideas without focusing on aesthetics.

LTV, or Customer Lifetime Value, is a metric that estimates the total revenue a business can expect from a single customer account throughout the business relationship.

Machine learning is a branch of artificial intelligence that enables systems to improve their performance through experience. In UX and product work, it is used to analyze user data, personalize experiences, and enhance decision-making processes.

Main Navigation refers to the primary menu system that allows users to access the most important sections of a website or application, facilitating easy exploration and usability.